I KNOW I'M ONE OF THE FEW ITALIAN FORUMERS (ME AND madamebovarry ARE THE ONLY ACTIVE MEMBERS ON THIS FORUM, THE PREVIOUS AMBASSADORS ARE ALREADY INACTIVE - Greek & Latin LAST JOINED IN 2014; SantifromItaly LAST JOINED IN 2013) SO PROBABLY THIS THREAD WILL BE ALSO IGNORED BY MOST OF FORUMERS. BUT THIS IS A VERY SAD NEWS FOR THE FEW PAGEANT FANS IN ITALY. BECAUSE IT MARKED THE END OF AN ERA THAT NEVER WILL BE BACK, AN ERA OF JOY AND AIRINESS.
MISS ITALIA WAS BORN IN 1939 AS MISS SORRISO (MISS SMILE) AND CHANGED THE NAME IN MISS ITALIA IN 1946. THE MOST SAD NEWS IS THAT THIS YEAR WOULD HAVE BEEN THE 80th ANNIVERSARY OF THE CONTEST, AND UNTIL NOW IS NOT KNOW IF THERE WILL BE A FINAL.
IN ITS 80 YEARS OF HISTORY MISS ITALIA HAS STARTED IN THE NATIONAL AND INTERNATIONAL SCENARIO MANY ITALIAN DIVA LIKE:
Sophia Loren during Miss Italia 1950
AND MANY NATIONAL AND INTERNATIONAL STAR HAS FIGURED AS JURY PRESIDENT, SUCH AS:
THE GOLDEN ERA OF MISS ITALIA WAS BETWEEN 1979 - 2008 UNDER THE MAGISTRAL GUIDE OF A MAN, ENZO MIRIGLIANI, WHO WAS CAPABLE TO MAKE THE CONTEST ONE OF THE MOST AWAITED IN THE COUNTRY WITH A PEAK OF 15 MILLION OF VIEWERS DURING THE 90s (WHEN MISS ITALIA IS ALSO THE OFFICIAL LICENSE HOLDER OF MISS UNIVERSE), THE POPULARITY OF THE BAUTY PAGEANT IN THAT TIME WAS ALSO BIGGER THAN THE ONE OF THE SANREMO FESTIVAL, THE MOST ANCIENT SONG CONTEST IN THE WORLD
THE DOWNFALL OF MISS ITALIA HAS STARTED IN 2000 WHEN ENZO DECIDED TO CO-OWNER THE CONTEST ALONG WITH HIS DAUGHTER, PATRIZIA MIRIGLIANI, THAT BECAME THE ONLY ORGANIZER SINCE 2009.
THAT GIRL IS A NIGHTMARE, SHE HAS NO IDEA OF HOW TO RUN A BEAUTY PAGEANT AND SHE IS THE BIGGEST IF NOT THE ONLY CAUSE OF MISS ITALIA DEATH. WITH HER OWNERSHIP, THE VIEWERS RAPIDLY GO DOWN PROGRESSIVELY, PASSING FROM MORE OF 10 MILLION IN 2000 TO 4 MILLION IN 2012, THE LAST EDITION WHO WAS TELEVISED BY RAI, THE BIGGEST ITALIAN CHANNEL. SHE HAS TRASFORMED MISS ITALIA IN A MONSTER, NO MORE INTERNATIONAL PAGEANTS, NO MORE SS OR EG COMPETITION, NO FINAL LOOK, NO Q&A ROUND BUT ONLY HORRIBLE BALLETS AND EMBARRASSING TEST OF RECITATION, OR TESTS OF SEDUCTION OR IN THE LAST EDITIONS TEST OF COOKING. ALSO THE INTERVIEW ROUND WAS HIDEOUS (such as "do you have a boy friend? what do you want to be? do you like cooking? do you like dancing?") AND THE GIRLS DRESSED ONLY IN ONE PIECE SWIMSUIT FOR THE ENTIRE COMPETITION, ALSO FOR THE CROWNING MOMENT. THE ENTIRE COMPETITION WAS TOTALLY EMBARASSING, AND IN A COUNTRY AS ITALY IN WHICH THE FEMINISM WAS TAKEN TO THE EXTREMISM, AT POINT TO EARN THE APPELLATION OF NAZISM-FEMMINISM, A BEAUTY PAGEANT THAT WAS CONDUCTED LIKE A DEGRADED CIRCUS, WAS NEAR TO THE END.
IN 2013 RAI DECIDE TO ELIMINATE MISS ITALIA FROM ITS NETWORK, WITH THE APPLAUSE OF THE PRESIDENT OF THE CHAMBER DEPUTY OF THAT TIME, LAURA BOLDRINI, CALLED IT "THE END OF A CONTEST THAT HAS ONLY DESTROY THE WOMAN INTREGRITY AND IT'S OUT OF TIME"
SO IN 2013 MISS ITALIA HAS STARTED TO BE TELEVISED ON A MINOR NATIONAL TV CHANNEL, La7, BUT THE VIEWERS WAS A TOTAL DISASTER, DOWN TO THE 4 MILLION IN 2012 TO ONLY 700.000 IN 2018 AND THE DEATH WAS SECURE.
BUT THE DROP OF VIEWERS WAS NOT THE ONLY CAUSE: THE ABSENCE OF A STABLE FORMAT AND CLEAR CRITERIA, IN ADDITION WITH A MINIMAL MEDIATIC COVERAGE, A POOR ENTERTAINMENT, THE ABSENCE OF THE ESSENCE OF A BEAUTY PAGEANT, THE ABSENCE OF A PRELIMINARY COMPETITION THEY ALL HAVE CONTRIBUTED TO ITS DEATH.
AND THE ONLY RESPONSIBLE IS PATRIZIA MIRIGLIANI, WHO DIDN'T HAVE MENTAL LUCIDITY AND THE CONSCIOUSNESS OF SELLING THE BRAND TO SOMEONE MORE COMPETENT. IN THE PAST YEARS I TRIED SO HARD TO CONTACT NOT ONLY HER, BUT THE ENTIRE STAFF OF MISS ITALIA ORG., I TRIED TO EXPLAIN TO THEM HOW TO RUN A CONTEST, THE NECESSITY TO GO BACK TO SEMPLICITY... I RECOMMEND THEM TO EMPOWER THE REGIONAL COMPETITION, WITH ONLY 20 GIRLS COMPETING IN THE FINAL, ONE BY REGION, ELIMINATING THE FACT OF CALLING THE GIRLS BY NUMBERS (THE IS ONE OF THE MOST ATTACKED ASPECTS OF THE CONTEST) AND GETTING SO MORE FOCUS ON THE GIRLS; WITH ONLY 20 GIRLS, THEY COULD ALSO TAKE THE VOTE BY TWITTER AND FACEBOOK, USING THE ASHTAG OF THE THE REGION (#MISSTUSCANY, #MISSLOMBARDY...); I RECOMMEND THEM TO RE-INTRODUCE A SS AND EG COMPETITION, MAYBE INVOLVING THE EMERGING DESIGNERS; I RECOMMED THEM TO BUY THE MISS UNIVERSE LICENSE TO ATTRACT MORE ATTENTION AND MORE GIRLS... BUT THEY IGNORED ME. YET, THEY BLOCKED ME FROM EVERY SOCIAL NETWORK AND THEY BLOCK ALSO MY MAIL.
TO WEIGH ON THE FUTURE OF THE HISTORIC KERMESSE, COULD ALSO BE ISSUES THAT ARE NOT PURELY TELEVISION. IN FACT, A CIVIL JUDGMENT IS PENDING IN FRONT OF THE ROME COURT IN WHICH THE “CONSORTIUM GRUPPO EVENTI” (THAT WAS THE A MEDIATIC GROUP WHO WAS ASKED BY MIREN S.R.L., THE AGENCY OF PATRIZIA MIRIGLIANI, TO ORGANIZE THE TELEVISED FINAL IN 2016.2017) HAS REQUESTED THE CONDEMNATION OF THE MIREN COMPANY TO THE PAYMENT OF OVER 1 MILLION AND 300 THOUSAND EUROS. AS PART OF THIS DISPUTE, CONSORZIO GRUPPO EVENTI REQUESTED AN INJUNCTIVE ORDER FOR PAYMENT AND ATTACHMENT, COMPLAINING ABOUT THE RISK OF REDUCING THE CAPITAL GUARANTEES OF THE DEBTOR MIREN. THE REQUEST FOR A SENTENCE OF PAYMENT REFERS MAINLY TO THE FEES FOR THE PRODUCTION OF THE MISS ITALY 2017 COMPETITION.
SO, GOOD JOB PATRIZIA, A REALLY GOOD JOB
THE ONLY GOOD THINGS ARE THAT WITH THE END OF MISS ITALIA, MORE DESERVING GIRLS WILL COMPETING IN MISS MONDO ITALIA (THAT HAS PASSED MISS ITALIA IN TERMS OF FOLLOWERS) AND MISS UNIVERSE ITALY