Exactly forty years ago, the 23rd Miss Universe pageant, was held in Manila, Philippines on the early morning of July 21, 1974
(evening of July 20 in the USA) before a live audience of an estimated 10,000 at the Folk Arts Theater and broadcast live by CBS and Radio Philippines Network (RPN). The pageant was hosted by Bob Barker and Helen O'Connell. It was the first time in the Pageant's history that the event was held in Asia.
The pageant opened with the parade of nations of all 65 contestants in their native costumes singing "Let's Be Friends," accompanied by the honor guard cadets of the Philippine Military Academy. The pageant contestants also performed a second musical number based on an Ilocano melody entitled "Pamulinawen," a song considered to be a personal favorite of then Philippine dictator Ferdinand Marcos.

That win for the national pride must have got Imelda thinking, “The next Miss Universe pageant must be held here in Manila. Let’s build a venue!”
Once again the First Lady Imelda Romualdez Marcos called upon the talents of architect Leandro V. Locsin, who designed a very simple amphitheatre, open on three sides to the “fresh” air off Manila Bay. And once again, Locsin provided his signature “floating volume” that seems impossibly heavy but light at the same time. The building has the largest free-span in the Philippines and was completed in seventy-seven days! (giving rest to the notion of third world inefficiency).
The Folk Arts Theater is big: it has a capacity of 8,458 divided into ten sections:
