QUESTIONS about Miss Universe

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QUESTIONS about Miss Universe

Postby firerprince » Fri Sep 02, 2022 7:35 am

    


With the recent news about the plan on selling Miss Universe, let's discuss the following:



1. How do you think Miss Universe gains revenue and what can they do more to improve this?
2. What's causing the decline in TV ratings and How can Miss Universe push more viewership in the US?
3. Is the progressive direction of the pageant helping it business-wise?

Will highly appreciate your insights :hx



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Re: QUESTIONS about Miss Universe

Postby JamesBand007 » Fri Sep 02, 2022 8:58 am

I am sure many will question my thinking and thought but CROWNING BLACK MISS USA is definitely NOT something that the WHITE AMERICANS will patronize thus the loss of interest in viewership specially if the crowned black queen is NOT EVEN close to gorgeous or stunning LOL
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Re: QUESTIONS about Miss Universe

Postby esperasave » Fri Sep 02, 2022 9:14 am

BRING BACK DONALD TRUMP. HE HAS SEVERAL BUSINESS THAT'S STILL EARNING FROM REAL ESTATE TO SHOWBIZ. HE COULD REINCARNATE THE PRESTIGE OF MISS UNIVERSE AGAIN. HE WON'T ALLOW TRANSGENDER, SINGLE PARENT, MARRIED, DIVORCED WOMEN TO ENTER MISS UNIVERSE PAGEANT NEXT YEAR.
Last edited by esperasave on Fri Sep 02, 2022 9:18 am, edited 1 time in total.
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Re: QUESTIONS about Miss Universe

Postby kurtij » Fri Sep 02, 2022 9:17 am

I HOPE IT'S NOT TRUE.
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Re: QUESTIONS about Miss Universe

Postby esperasave » Fri Sep 02, 2022 10:33 am

What about The Aranetas? They could be partly owner if they can't take the whole deal.
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Re: QUESTIONS about Miss Universe

Postby ajsy0203 » Fri Sep 02, 2022 11:03 am

firerprince wrote:

With the recent news about the plan on selling Miss Universe, let's discuss the following:




2. What's causing the decline in TV ratings and How can Miss Universe push more viewership in the US?


Rise of streaming
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Re: QUESTIONS about Miss Universe

Postby JamesBand007 » Fri Sep 02, 2022 3:11 pm

Selecting and crowning BLACK LADIES who are not even close to beautiful just for the sake of saying there is no racism and there's inclusivity. A lot of UNDESERVING black candidates have been called to the dismay of white viewers thus prompting them not to view the pageant anymore. What's DESHAUNA BARBERS, CHESLEA KRYST and that 2021 winner doing up there being crowned? SOOO DISAPPOINTING AS A VIEWER.
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Re: QUESTIONS about Miss Universe

Postby muzical » Fri Sep 02, 2022 3:16 pm

ajsy0203 wrote:
firerprince wrote:

With the recent news about the plan on selling Miss Universe, let's discuss the following:




2. What's causing the decline in TV ratings and How can Miss Universe push more viewership in the US?


Rise of streaming


Now this is a valid reason :=p
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Re: QUESTIONS about Miss Universe

Postby firerprince » Fri Sep 02, 2022 5:48 pm

esperasave wrote:BRING BACK DONALD TRUMP. HE HAS SEVERAL BUSINESS THAT'S STILL EARNING FROM REAL ESTATE TO SHOWBIZ. HE COULD REINCARNATE THE PRESTIGE OF MISS UNIVERSE AGAIN. HE WON'T ALLOW TRANSGENDER, SINGLE PARENT, MARRIED, DIVORCED WOMEN TO ENTER MISS UNIVERSE PAGEANT NEXT YEAR.


Trump was the one who allowed Transgenders in 2012.

If he still owns Miss Universe to this date, idk how it still survives.
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Re: QUESTIONS about Miss Universe

Postby Jon A » Fri Sep 02, 2022 6:52 pm

esperasave wrote:BRING BACK DONALD TRUMP. HE HAS SEVERAL BUSINESS THAT'S STILL EARNING FROM REAL ESTATE TO SHOWBIZ. HE COULD REINCARNATE THE PRESTIGE OF MISS UNIVERSE AGAIN. HE WON'T ALLOW TRANSGENDER, SINGLE PARENT, MARRIED, DIVORCED WOMEN TO ENTER MISS UNIVERSE PAGEANT NEXT YEAR.


the entire slide of MUO started under trump
It's death in the US is precisely because of his outdated mindset
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Re: QUESTIONS about Miss Universe

Postby Jon A » Fri Sep 02, 2022 6:56 pm

MUOs problem is that it has no identity. What does the winner stand for? What does she do? This question was already bubbling up in the 90s but in this modern era of social media influencers and professional celebrities, Miss Universe is a sad and undynamic player in the mix - there are more exciting and influential alternatives available for far less money. And this is the real rub - Nobody wants to associate with a brand that they cannot clearly understand and count on. It is actually a pity because pageants were the original reality show x professional celebrity.
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Re: QUESTIONS about Miss Universe

Postby esperasave » Fri Sep 02, 2022 8:49 pm

firerprince wrote:
esperasave wrote:BRING BACK DONALD TRUMP. HE HAS SEVERAL BUSINESS THAT'S STILL EARNING FROM REAL ESTATE TO SHOWBIZ. HE COULD REINCARNATE THE PRESTIGE OF MISS UNIVERSE AGAIN. HE WON'T ALLOW TRANSGENDER, SINGLE PARENT, MARRIED, DIVORCED WOMEN TO ENTER MISS UNIVERSE PAGEANT NEXT YEAR.


Trump was the one who allowed Transgenders in 2012.

If he still owns Miss Universe to this date, idk how it still survives.


It was Trump who blocked The Candidacy of Jenna Tal....A Miss Canada Universe Candidate who is a Transgender.
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Re: QUESTIONS about Miss Universe

Postby esperasave » Fri Sep 02, 2022 8:53 pm

Jon A wrote:MUOs problem is that it has no identity. What does the winner stand for? What does she do? This question was already bubbling up in the 90s but in this modern era of social media influencers and professional celebrities, Miss Universe is a sad and undynamic player in the mix - there are more exciting and influential alternatives available for far less money. And this is the real rub - Nobody wants to associate with a brand that they cannot clearly understand and count on. It is actually a pity because pageants were the original reality show x professional celebrity.


MUO is a dynamic Organization that keeps changing as The Needs Arise. FURTHERMORE, No matter who will OWN AND MANAGE then decided to leave the ORGANIZATION, MUO WOULD STILL EXIST FOREVER. THEIR VERY FOUNDATION HAVE BEEN TESTED BY TIME OVER THE YEARS. ITS A BIG ORGANIZATION SUPPORTED BY DIFFERENT UMBRELLAS.
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Re: QUESTIONS about Miss Universe

Postby Mariana Erwin » Sat Sep 03, 2022 12:59 am

firerprince wrote:
esperasave wrote:BRING BACK DONALD TRUMP. HE HAS SEVERAL BUSINESS THAT'S STILL EARNING FROM REAL ESTATE TO SHOWBIZ. HE COULD REINCARNATE THE PRESTIGE OF MISS UNIVERSE AGAIN. HE WON'T ALLOW TRANSGENDER, SINGLE PARENT, MARRIED, DIVORCED WOMEN TO ENTER MISS UNIVERSE PAGEANT NEXT YEAR.


Trump was the one who allowed Transgenders in 2012.

If he still owns Miss Universe to this date, idk how it still survives.
The sad part was that he was even hesitant and at first, against such a ruling, but they eventually had allowed them anyway.
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Re: QUESTIONS about Miss Universe

Postby Fany » Sat Sep 03, 2022 3:34 am

I think the lead up to Miss Universe and the actual competition is the most exciting part of the pageant rather than the reign or mission of the emerging winner that most people don’t care about to be quite honest.

This is what fans like the most about pageants so perhaps MUO can focus on prolonging the competition part and make it into a reality show on relevant platforms like Netflix. Spice it up with different challenges and drama and it may turn into a successful international show.

Also make the eventual Miss Universe winner attend the national pageant of every country competing in Miss Universe. This will help establish and boost the Miss Universe brand worldwide and also give chance to every country to showcase itself to the world. Miss France is already applying this concept nationally.
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Re: QUESTIONS about Miss Universe

Postby firerprince » Sat Sep 03, 2022 3:59 am

Jon A wrote:MUOs problem is that it has no identity. What does the winner stand for? What does she do? This question was already bubbling up in the 90s but in this modern era of social media influencers and professional celebrities, Miss Universe is a sad and undynamic player in the mix - there are more exciting and influential alternatives available for far less money. And this is the real rub - Nobody wants to associate with a brand that they cannot clearly understand and count on. It is actually a pity because pageants were the original reality show x professional celebrity.


Amazing point Jon :=p

If it is up to you how will you rebrand Miss Universe's identity?
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Re: QUESTIONS about Miss Universe

Postby firerprince » Sat Sep 03, 2022 4:02 am

Fany wrote:I think the lead up to Miss Universe and the actual competition is the most exciting part of the pageant rather than the reign or mission of the emerging winner that most people don’t care about to be quite honest.

This is what fans like the most about pageants so perhaps MUO can focus on prolonging the competition part and make it into a reality show on relevant platforms like Netflix. Spice it up with different challenges and drama and it may turn into a successful international show.

Also make the eventual Miss Universe winner attend the national pageant of every country competing in Miss Universe. This will help establish and boost the Miss Universe brand worldwide and also give chance to every country to showcase itself to the world. Miss France is already applying this concept nationally.


Super agree with everything you said especially the first one. People follow the pageant most during those times but we don't see any activities or content.

Making it a reality TV is something I thought of too.
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Re: QUESTIONS about Miss Universe

Postby rockondude » Sat Sep 03, 2022 5:21 am

The Miss Universe winner use to be very beautiful and a rentable real model who could work in Latin America, europe and asia IMG and their philosophy has basically made it impossible for local orgs to crown girls that are profitable. The Miss Universe ORG needs to start to crown girl who can be successful commercial models who can work and are requested by brands. Leftist in their anti trump delusion basically damage the miss universe brand. No one cares about the girls politics or feminist talking points if we wanted a speaker we will just see a youtube university debate.
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Re: QUESTIONS about Miss Universe

Postby ms_melanie » Sat Sep 03, 2022 6:18 am

My take is that every pageantry business is struggling to be relevant in the age of social media. It thrived before because we only have a few platforms for women. Now, we have a lot and the thought of pitting women against women is really outdated. Before we believe that one can only be a queen but nowadays, everybody can be a queen in their own way which I truly support.

Another reason why Miss Universe and MW are struggling for countries to host their pageant because it is VERY expensive and 1st world countries dgaf on them anymore. If a country wants to promote their tourism, social media is there.
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Re: QUESTIONS about Miss Universe

Postby Elyerno Zabagguri » Sat Sep 03, 2022 6:35 am

DO NOT BRING BACK DONALD TRUMP. HE'S A RACIST AND MISOGYNIST. LALONG MALULUGI ANG MUO NGAYON PANG SIRA NA ANG REPUTASYON NIYA.

HERE'S MY TAKE ON HOW TO MAKE MUO PROFITABLE:

1) CHOOSE THE RIGHT WINNER. I MEAN A WINNER WITH BOTH BEAUTY AND BRAIN. HINDI 'YUNG PURO GANDA LANG O PURO DAKDAK LANG. DAPAT BOTH.
2) CAPITALIZE THEIR "INCLUSIVITY" BY GETTING A GOOD P.R. GET AN APPOINTMENT FROM REPUTABLE MEDIA OUTLETS. LAUNCH "ON DEMAND" ADVOCACY THAT WILL ATTRACT JOURNALISTS.
3) ATTRACT SPONSORS BY VISIBILITY. MUO SHOULD BRING BACK THE DAYS WINNERS ARE VISIBLE IN MANY IMPORTANT EVENTS.
4) INVEST HEAVILY ON STAGE PRODUCTION/CORONATION NIGHT. SINCE 2014, THEIR STAGE PRODUCTION/CORONATION NIGHT LOOKS CHEAPER EVERY YEAR. HIRE A GOOD DIRECTOR AND CHOREOGRAPHER. INVITE PERFORMERS WITH ESTABLISHED NAMES. AND THE FINAL NIGHT SHOULD BE AIRED IN LESS THAN 2 HOURS, FOCUS MORE ON OPENING NUMBERS, SWIMSUIT AND EVENING GOWN COMPETITIONS.
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Re: QUESTIONS about Miss Universe

Postby Elyerno Zabagguri » Sat Sep 03, 2022 6:40 am

esperasave wrote:BRING BACK DONALD TRUMP. HE HAS SEVERAL BUSINESS THAT'S STILL EARNING FROM REAL ESTATE TO SHOWBIZ. HE COULD REINCARNATE THE PRESTIGE OF MISS UNIVERSE AGAIN. HE WON'T ALLOW TRANSGENDER, SINGLE PARENT, MARRIED, DIVORCED WOMEN TO ENTER MISS UNIVERSE PAGEANT NEXT YEAR.


basang-basa at pangit na ang reputasyon ni Donald Trump sa Global media tapos gusto mo pa siyang ibalik? Eh lalong malulugi ang MUO niyan.
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Re: QUESTIONS about Miss Universe

Postby firerprince » Sat Sep 03, 2022 3:50 pm

Elyerno Zabagguri wrote:DO NOT BRING BACK DONALD TRUMP. HE'S A RACIST AND MISOGYNIST. LALONG MALULUGI ANG MUO NGAYON PANG SIRA NA ANG REPUTASYON NIYA.

HERE'S MY TAKE ON HOW TO MAKE MUO PROFITABLE:

1) CHOOSE THE RIGHT WINNER. I MEAN A WINNER WITH BOTH BEAUTY AND BRAIN. HINDI 'YUNG PURO GANDA LANG O PURO DAKDAK LANG. DAPAT BOTH.
2) CAPITALIZE THEIR "INCLUSIVITY" BY GETTING A GOOD P.R. GET AN APPOINTMENT FROM REPUTABLE MEDIA OUTLETS. LAUNCH "ON DEMAND" ADVOCACY THAT WILL ATTRACT JOURNALISTS.
3) ATTRACT SPONSORS BY VISIBILITY. MUO SHOULD BRING BACK THE DAYS WINNERS ARE VISIBLE IN MANY IMPORTANT EVENTS.
4) INVEST HEAVILY ON STAGE PRODUCTION/CORONATION NIGHT. SINCE 2014, THEIR STAGE PRODUCTION/CORONATION NIGHT LOOKS CHEAPER EVERY YEAR. HIRE A GOOD DIRECTOR AND CHOREOGRAPHER. INVITE PERFORMERS WITH ESTABLISHED NAMES. AND THE FINAL NIGHT SHOULD BE AIRED IN LESS THAN 2 HOURS, FOCUS MORE ON OPENING NUMBERS, SWIMSUIT AND EVENING GOWN COMPETITIONS.
5) LASTLY, PR, PR, PR, PR! MAKE A PUBLICITY!

They do lack PR indeed
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Re: QUESTIONS about Miss Universe

Postby chorr » Sat Sep 03, 2022 4:18 pm

Jon A wrote:MUOs problem is that it has no identity. What does the winner stand for? What does she do? This question was already bubbling up in the 90s but in this modern era of social media influencers and professional celebrities, Miss Universe is a sad and undynamic player in the mix - there are more exciting and influential alternatives available for far less money. And this is the real rub - Nobody wants to associate with a brand that they cannot clearly understand and count on. It is actually a pity because pageants were the original reality show x professional celebrity.


It's not they lost their identity, its just they are not living to their branding. Every year, when the final two is up on the center of the stage, they say that one of the girls' lives will change forever? Okay, given that we ardent fans do know the change that has happened the winners lives - common folk dont. This is where the visibility as an influencer should now play in. Miss Universe is the OG influencer - where is that now? They are not able to keep up to what social media has become.

I also dont understand why the reigning Miss Universe never got endorsement deals in the US to help in with revenues. For example, Chi haircare was a big sponsor I think 2014-2017 but why didnt they made campaigns for the winner like how the Indonesian C100 drink does? When was the last time a Miss Universe winner was put to a cover of a big magazine in the US as the reigning queen? It seems the organization has lost connections, therefore putting the winner out of work. Ironically, its is owned by IMG - a fucking modelling agency, and while they get invited to fashion week, the most publicized winner to grace it was whom? Catriona, the 2018 winner who didnt even did shows for it when she was a fucking ramp model before she became the queen. They wasted the beauty of Demi who could've done lots of beauty campaigns, Catriona as an ENTIRE PERSON, Zozi's gab - which to be fair, reigned during a pandemic, and Andrea's reach in Latin USA.

The winner lives in NYC - a very expensive city as a what? Her day to day life should be documented, and by life, like how a Miss Universe should live - this is where the glamorous part of being a winner candidates should just aspire - something that even common folk will see after the final night.

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Re: QUESTIONS about Miss Universe

Postby poker_man » Sat Sep 03, 2022 4:44 pm

This is the age where social media stars online can become more popular and make more money in a month than a Miss Universe winner in her whole year.

The fact that Hipon Girl Herlene Budol is making way more money and getting more online fan support in the Philippines than Miss Universe Philippines winner Celeste Cortesi who is supposed to be the main pageant girl for 2022 says it all.

People in general have moved on from patronizing the stereotype of beauty which has faded already. Miss Universe is nothing but a lost brand grasping for straws. They don't even know their target market anymore. They are trying so hard to pull audiences by being inclusive but none of it is making people care about the organization.

Not even Elon Musk can make Miss Universe relevant today. Pageantry is an industry that is slowly nearing extinction.
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Re: QUESTIONS about Miss Universe

Postby jidelk » Sun Sep 04, 2022 5:07 am

Well, the first show I watched was 2004 and the first one I really paid attention to was 2008 and for me was like a mini VS Angels with the added flavour of having an international competition. Not sure what other people looked in it before or what was the idea that gave it birth

Now, I know the world has changed but trying to become this "political" figure -if you want to call it that- has caused that the Miss Universe winner is not either this beautiful undeniable gorgeous girl like the ones before IMG or the leader influencing young girls as IMG pretend them to be. They are nothing now

And I also know that I'll receive neg points for this but this what they get for being part of the woke movement:

1. They're losing their previous audience because they have this boring spelling bee contest where now even fat girls are allowed to advance far in the competiton or even retain the crown after gaining 20kgs. They now crown the best speaker as the winner of a beauty contest 8-} The day a fat dude gets in a male pageant stage and gets applauded for being proud of his belly you'll understand what I mean.

2. And they don't even get to attract those audiences they're trying to make happy because they have never liked pageants in the first place. They will be against pageants no matter what Miss Universe does. That apart from the fact that women have other real and more serious discussion platforms to raise their voices anyway.

I would love to ask the organization: If Miss Universe is not a beauty contest anymore, then what is it? What do viewers get from it? I can tell for sure that it's not entertainment.

So my whole point is that Miss Universe is trying to be something it shouldnt and in the process is losing the only thing it really was: a beauty pageant
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Re: QUESTIONS about Miss Universe

Postby poker_man » Sun Sep 04, 2022 6:38 am

Retaining the same format won't change the fact that no one cares anymore.

Miss Universe winners were used to be seen as an elite group of women who are privileged to travel the world, do modeling jobs and support various advocacies.

All those things can be done today by social media personalities without competing against other girls, perfecting pasarela or runway walks, getting plastic surgery, etc.

There's basically no return on investment in making a pageant winner travel the world and do all things that regular people can do nowadays.
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Re: QUESTIONS about Miss Universe

Postby kristoffer_s » Sun Sep 04, 2022 8:36 am

Starting 2010 they already struggled looking for countries to host their pageant. They were surviving because Trump was using everything he owns to save money from venues, sponsorship etc. In the last 6 years of Trump, MUO failed to secure a country host 3 times that is why they had to go back to the US and use Trump properties. 2009 Bahamas, 211 Brazil and 2013 Russia were all connected to Trump businesses. This is where the owners of MUO now are failing. They have TV, Fashion and Sports in their business portfolio and none are being maximize to enhance the visibility and relevance of MUO.

Theoretically IMG is the perfect company to own a pageant organization because of their reach in fashion, sporting and entertainment industry but MUO failed to maximize everything they have. I think a complete change in management is what MUO needs. From Paula Shugart to the manager down to their stylists.

I know people hate Nawat but can you imagine if he has IMG in his disposal minus his antics? Just imagine the amount of visibility and marketing the winner will get. IMG organizes New York Fashion Week and yet Harnaaz had zero visibilty?? WTH.
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Re: QUESTIONS about Miss Universe

Postby The.Apprentice » Sun Sep 04, 2022 9:36 am

The progressive direction is helping because today no one would want to work with anti-progressive pageants or organizations. I mean times have changed and especially for women who now thankfully have more say in society and have decided to speak up. This is beyond Miss Universe at this point. Victoria's Secret got cancelled so fast for not being very progressive with their choices of models and all of that.
Anyway, I think pageants will never die but they need to adapt to the current environment and clearly while MUO made the right shift they need to take it to another level and make it known. More social media, more charity stuff, more interview etc Their PR teams must be renewed.
Last edited by The.Apprentice on Mon Sep 05, 2022 8:37 pm, edited 1 time in total.
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Re: QUESTIONS about Miss Universe

Postby Jon A » Sun Sep 04, 2022 7:02 pm

chorr wrote:
Jon A wrote:MUOs problem is that it has no identity. What does the winner stand for? What does she do? This question was already bubbling up in the 90s but in this modern era of social media influencers and professional celebrities, Miss Universe is a sad and undynamic player in the mix - there are more exciting and influential alternatives available for far less money. And this is the real rub - Nobody wants to associate with a brand that they cannot clearly understand and count on. It is actually a pity because pageants were the original reality show x professional celebrity.


It's not they lost their identity, its just they are not living to their branding. Every year, when the final two is up on the center of the stage, they say that one of the girls' lives will change forever? Okay, given that we ardent fans do know the change that has happened the winners lives - common folk dont. This is where the visibility as an influencer should now play in. Miss Universe is the OG influencer - where is that now? They are not able to keep up to what social media has become.

I also dont understand why the reigning Miss Universe never got endorsement deals in the US to help in with revenues. For example, Chi haircare was a big sponsor I think 2014-2017 but why didnt they made campaigns for the winner like how the Indonesian C100 drink does? When was the last time a Miss Universe winner was put to a cover of a big magazine in the US as the reigning queen? It seems the organization has lost connections, therefore putting the winner out of work. Ironically, its is owned by IMG - a fucking modelling agency, and while they get invited to fashion week, the most publicized winner to grace it was whom? Catriona, the 2018 winner who didnt even did shows for it when she was a fucking ramp model before she became the queen. They wasted the beauty of Demi who could've done lots of beauty campaigns, Catriona as an ENTIRE PERSON, Zozi's gab - which to be fair, reigned during a pandemic, and Andrea's reach in Latin USA.

The winner lives in NYC - a very expensive city as a what? Her day to day life should be documented, and by life, like how a Miss Universe should live - this is where the glamorous part of being a winner candidates should just aspire - something that even common folk will see after the final night.


you hit a core point. They have stopped investing in the winner and are just looking at it as a business to milk dry. The milk has long since dried up in the west and it is starting to in Latin America (where pretty much only PR is a quasi viable market) and if they are not careful will happen in SEA before long. This is not an IMG thing, this has been going on since 1996 when Trump bought it and remolded it entirely into a profit focused business. It's just that it is showing up now. And the changes in the world - the rise of reality TV alternatives, multiple TV channels, the Internet and social media influencers have all exacerbated the problem because MUO never invested in these new channels but just jumped half heartedly on the bandwagon. So today we have a situation where the ONLY thing one knows about the Miss Universe winner is that she lives in an apartment in NY and she will get an invitation to Indonesia and probably the Philippines. And far from staying relevant, all the scandals that Trump brought on the contest, with the sleazy photoshoots, controversies, appearances on Howard Stern etc just drove the brand down market - to tabloid level - is it any surprise that it went in 5 years under trump from having Cover Girl picking up the winner to Chi? Companies will want to always associate with something aspirational and scandal free, not something or someone who could embarrass them through her actions or other associations another day.

And for how they showcase their winner - you are right. it is done so badly. Miss Universe in a NY apartment - why would anyone watch that B grade apartment when you have 1000s of social media influencers showing uber glamorous shots of them lounging in an ultra luxury hotel bed in Greece or a real Park Avenue penthouse? A makeup tutorial - why would anyone watch that sad mess when there are 1000s of beauty influencers who offer really smart and value added tutorials, often 2 a day....

IMO, if MUO invested their time, money and organizational efforts in making the winner a globe trotting super influencer at the intersection of travel, politics, media and fashion, that would be something great. They have the potential to achieve something that no single influencer working on her own could. That and revamp the show to really showcase its global reach - Miss Universe (and pageants in general) could again become the original reality x professional celebrity queen
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Re: QUESTIONS about Miss Universe

Postby Stoichio » Sun Sep 04, 2022 7:40 pm

1. How do you think Miss Universe gains revenue and what can they do more to improve this?




Miss Universe gains revenue from franchise fees, ticket sales during finals, broadcast fee for television, booked product endorsements of the reigning queen (whatever remuneration of the reigning queen gains, it goes directly to MUO’s coffers…and recently: monetization of social media views.

Franchise Fee: Miss Universe has the most expensive franchise fee (some countries even pay higher). Unlike MW that accommodates unlimited number of participating countries at a much, much cheaper fee; Miss Universe seems to balance the number of participants from the amount of expenses the host is willing to spend for each candidate, somewhat like a break even point. There’s not much room to earn more money from franchise fee. Cheapening the fee to attract more countries just like Miss World won’t help.

Ticket sales during finals: not a single pageant in the world can rival Miss Universe live audience viewership. Unless they hold a pageant in a very large arena, I don’t think there is much they can do on this aspect to generate more money.

Television Broadcast Fee: With the advent of youtube, streaming sites and other social media apps, television is bound to die like how “video killed the radio”. TV ratings nowadays is not solely based on who is interested to watch the show, but more on “which other media are showing it?”. Expect less and less TV broadcast for pageants, even if it will eventually become a drama series, pageants are obviously archaic for most modern people.

Reigning Queen Product Endorsements : It’s in this aspect that MUO can do something. Elect a women who is not only marketable to book product endorsements. Enough of political correctness. Pageants are still basically ENTERTAINMENT and political correctness is not doing any good to it.

Social Media Platforms Monetization: Miss Universe is thriving in this aspect. But I am not sure how much they are earning from it. Maybe, it is just enough for the monthly salaries of the MUO staffs and employees.


In summary, there is not much that these pageants can do. Eventually, beauty pageant industry will wane and die. The West (mainly Europe) started to abandon it since the 90’s. You can’t even blame Julia Morley for making her Miss World a musical variety show nowadays.
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