1. PR- Most importantly IAMShe needs to focus on Pr, advertising , promoting the brand , Spreading awareness of the brand etc .FOr the past two year this is something that IAMshe has not been successful at. They need to tie up wid a newspaper like Hindustan Times wherein they can cover up the events and the entire IAS pageant in the newspaper.This will help them promote the Brand name, their sponsors, the franchisee .
2.Raise the Bar- They did a fab job last year by holding a competition A-CLass. It made u feel like watching a beauty pageant. specially the suimsuit round
But now they need to raise the bar. They need to introduce Swimsuit round as a competition round. They need to have sassy music playing around and the girls need to strut their bodies to fight themselves succeeding theirr path to the crownlike this video
Points system to be displayed on the screen..The evening gown segment needs to be themed. They should choose a theme for the gowns.eg classic/retro/Chic..The music should be played according to the theme.. Also during this evening gown segement their should be a brief description of the gown in the background.Thereby fulfilling awareness for the Gown partners
..3.Plzzz
Start early.[b].For 2013
call for entries between July to october
November -Auditions
November - Unvieling top 20 for IAMSHE 2013
( lAter do whateva u want hunt forTitle sponsor n stuff)
Girls prepare on their own. Assistance by health partner, skin partners dental partner hair partners etc
April 1st to 22nd- Training , events for XYZ presents IAMSHE 2013
April 23rd- Finale of XYZ IAMshe 2013[/b]
